Good news for Apple Lovers!
Amazon.com Inc confirmed on Friday that it has put aside past differences as technology rivals and they would start shipping Apple Inc. products globally during the holiday season. This has been done with an objective to maximise sales.
While earlier Amazon, the world’s largest retailer was limited to selling Apple’s Mac computers and Beats headphones, they will now sell latest editions of iPhones, iPads and other devices starting with four dominant locations – United States, Europe, Japan and India.
The Amazon-Apple tie up is an indication how the online retailer is extremely critical as a channel for reaching customers. Earlier Nike Inc had also resisted, but eventually joined hands with Amazon for distribution of their products. Further, Amazon too has adopted a harder line on counterfeit goods to ensure quality products are available on their platform. It is imperative to learn that Apple, managed a total of 71% of sales in fiscal 2018 that ended in September, through indirect channels like Amazon.
ALSO READ –
In an official statement, Apple representative said that they were working with Amazon to improve the experience for Apple customers on their site which could be a great way for their consumers to buy iPhone, iPad, Apple Watch, Mac and much more.
On the other hand, eMarketer’s analyst, Andrew Lipsman said that Amazon performed weaker than expected in its latest quarter and this could have motivated the tie up during the holidays season. However, he emphasised that Apple could foresee risks in providing their sales data to Amazon.
Previously only third-party merchants, who were not authorised by the principle company, were allowed to sell Apple products. However, come 4th January next year, the site will pull down all such displays. Shoppers will still have an option of purchasing non-branded accessories such as headphones that are compatible with Apple devices. During the holiday season, the third-party merchants will be permitted to sell products as they have been doing, although Amazon will strictly add Apple products to its official Apple Page on the website.
Some Apple Products You Can Purchase from Amazon Soon!
- iPad Pro
- iPhone XR
- iPhone XS
- Apple Watch Series 4
- Beats Headphones